Latest Insights

Buying cardboard displays isn't just about finding the lowest price; it's about securing a supply chain that won't collapse under retail pressure. A bad strategy leads to late launches and...

Confusing these two materials is the fastest way to destroy a product launch. One is a simple sheet meant for cereal boxes; the other is an engineered structure designed to...

Choosing the wrong finish ruins your brand image faster than a typo. Scratches, fading, and "muddy" colors turn premium products into discount items instantly, so getting this right is non-negotiable....

You design a perfect logo, but on cardboard, it looks muddy. This color disaster destroys brand equity instantly and usually happens because designers misunderstand ink chemistry. Pantone is a standardized...

Generic brown boxes get ignored. If you want your product to survive the brutal retail environment of a US checkout lane, you need a display that screams quality before the...

You wouldn't buy a car without a test drive, so why risk thousands of dollars on a cardboard display you haven't touched? Getting a physical prototype is the only way...

Have you ever designed a vibrant red logo on your screen, only to see it turn into a muddy brown on the printed box? That disappointment comes from physics, not...

Designing your brand's packaging on a shiny 5K Retina display is satisfying, but opening the shipping container to find dull, muddy colors is a nightmare. RGB (Red, Green, Blue) is...

Your premium product deserves better than a flat, boring box. Without contrast, brands blend in. Spot UV adds the tactile luxury that forces shoppers to stop, look, and touch. Spot...

You want your product packaging to pop off the shelf. Standard printing often feels flat and boring in a competitive retail environment. You need a specific way to make your...