What printing methods are available for customizing floor displays?

by Harvey
What printing methods are available for customizing floor displays?

I sell cardboard floor displays every day. Buyers want speed, color accuracy, and strength. I start with the right print method, because it decides price, lead time, and visual impact.

The main methods are flexographic direct print, offset litho-lamination, large-format digital inkjet, screen printing, and gravure for very long runs; each suits different volumes, artwork, and substrates, so I choose based on run size, color needs, deadlines, and budget.

Stencil printing station with vibrant colors
Stencil Printing Station

I keep this simple. I match the method to the job. I explain trade-offs in plain words. Then I give a sample that proves the choice. This saves time and avoids rework.


What are the different methods of printing?

I meet two types of display projects. Some need speed for launches. Some need perfect brand color for retail chains. I stack methods by what they do best.

The key methods for floor displays are flexographic direct print, offset litho-lamination, digital inkjet, screen printing, and gravure; each differs in plate cost, color control, substrate flexibility, and turnaround, so I pick the one that hits the target price and deadline.

Digital inkjet printer in motion
Digital Inkjet Printer

How I match methods to jobs

I run three production lines1 in Shenzhen, so I see real constraints. Flexo wins when volumes are mid to high and graphics are bold. Litho-lam wins when a retailer wants photo-grade images2 and exact brand colors. Digital wins when SKUs change often or when the forecast is unsure. Screen wins when we print special whites, spot varnish, or opaque layers on rough boards. Gravure is rare for displays, but it can serve hundreds of thousands of identical pieces with stable color. I learned to ask one question first: how many units will you reorder after the first run? This tells me if plate costs make sense. My team does a fast strength test and a color drawdown before plates. We keep delays away by locking stock, anilox, and ink set before art approval.

MethodBest forTypical MOQColor QualitySetup CostTurnaround
FlexoMid-high volumes, bold art500+GoodMediumFast
Litho-lam3Premium photo, retail chains300+ExcellentHighMedium
Digital4Short runs, many SKUs1–300Very goodLowFastest
ScreenSpecial effects, opaque white50+GoodLow-MedMedium
GravureVery long runs50k+ExcellentVery HighSlow setup

How many printing methods are there?

Buyers often ask for a number. I group methods by families so choices feel clear.

For displays, I work with five core methods: flexo, offset litho-lamination, digital inkjet, screen printing, and gravure; specialty variants exist, but most projects fit inside these five without confusion.

Lithographic printing in modern workshop
Lithographic Printing Workshop

Why five covers real-world needs

I like simple buckets because teams move fast. Flexo covers most corrugated work. Litho-lam covers high-gloss brand launches. Digital covers trials and localized content. Screen covers tricky inks and textured boards. Gravure covers extreme volume. There are other techniques like letterpress or pad printing, but they do not serve corrugated floor displays at scale. My sample room keeps calibrated profiles for each of the five, so### Why five covers real-world needs
I like simple buckets because teams move fast. Flexo covers most corrugated work5. Litho-lam covers high-gloss brand launches. Digital covers trials and localized content6. Screen covers tricky inks and textured boards. Gravure covers extreme volume. There are other techniques like letterpress or pad printing, but they do not serve corrugated floor displays at scale. My sample room keeps calibrated profiles for each of the five, so artwork moves straight to proof. I use one page that compares unit cost curves. It shows how digital is cheap at 50 units, but flexo beats it by 500 units. The same page shows how litho-lam adds plate and lamination cost, but wins when the buyer needs hero photography. This five-method map helps new clients make choices in one call. artwork moves straight to proof. I use one page that compares unit cost curves. It shows how digital is cheap at 50 units, but flexo beats it by 500 units. The same page shows how litho-lam adds plate and lamination cost, but wins when the buyer needs hero photography. This five-method map helps new clients make choices in one call.

FamilyTypical SubstrateUnit-Cost CurveNotes
FlexoCorrugatedFalls after 300Relief plate, water-based inks
Litho-lamLabel + corrugatedFalls after 300Offset sheet laminated to board
Digital inkjet7Corrugated, foamboardFlatNo plates, variable data
ScreenCorrugated, plasticsFlat-to-fallingThick ink, special effects
Gravure8Linerboard, filmsVery low at 50k+Highest setup, best repeatability

What is the printing method where a material's surface is carved so an image can be printed from it?

I sometimes get asked about the "carved plate" method. It helps to link it to what we do.

That method is relief printing; in packaging, flexography is a modern relief process that uses raised photopolymer plates so the ink transfers from the raised areas to the board.

Traditional woodblock printing tools
Woodblock Printing Tools

How relief ideas live inside modern flexo

Traditional relief includes woodcut and linocut. We carve or expose a plate so the raised parts carry ink. Flexography updates this with photopolymer plates9, laser imaging, and anilox rollers10 that meter ink. This lets me run water-based or UV inks on corrugated without crushing the flutes. The raised plate tolerates small board height changes, so print looks even across the sheet. I pick plate durometer and tape hardness to balance dot gain and crush. On big floor displays, I split plates by color blocks to keep registration tight on long runs. If art needs fine skin tones, I move to litho-lam. If art is solid brand color with vector logos, flexo is perfect and fast. I show clients a plate sample, a board drawdown, and a crush test so they can see why relief physics still drive our daily flexo choices.

ConceptOld ReliefModern Flexo
Image carrierCarved wood/linoleumPhotopolymer plate11
Ink controlHand inkingAnilox metering12
SubstratePaperCorrugated, linerboard
Strength impactHigh pressureControlled pressure

What is a printing method in which rough surfaces are used called?

Many clients ask how we print on rough or uneven boards. Corrugated can be bumpy.

Screen printing (serigraphy) is the go-to method for rough or uneven surfaces because the mesh stencil deposits a thick, opaque ink layer that bridges texture and holds strong color.

Freshly pulled mezzotint print on press
Mezzotint Print on Press

When I choose screen over other methods

Screen printing pushes more ink through a mesh. This helps when E-flute or recycled boards feel rough. It also helps when we need a bright white underlayer before bright colors. I use screen for spot varnish, metallics, and tactile effects on hero panels. Mesh count and squeegee angle let me tune opacity and edge sharpness. If a client wants neon on a tactical camo display, screen inks look bold under store lights. The downside is slower speed and higher unit cost for large runs. So I often combine methods: screen a white flood on brown board, then run digital color on top. Or screen a texture over a litho-lam hero to add grip. This hybrid plan13 saves budget and keeps deadlines real for seasonal launches.

FactorScreenDigitalFlexo
Rough surface coverageExcellentGoodFair
Opaque whites14ExcellentGoodFair
Speed on long runs15LowMediumHigh
Special effectsStrongMediumLow

What is the most common printing method?

Buyers want the default option. I give the answer in context, not in theory.

For corrugated floor displays, flexographic direct print is the most common method due to speed and cost at scale; for photo-grade hero panels, offset litho-lamination is the most common premium option.

Offset lithography press in action
Offset Lithography Press

Why this is true in daily production

My factory runs flexo16 on most repeat orders. It handles brand colors, barcodes, and safety icons with low waste. Plates last, and changeovers are quick. Retailers often require crisp product images on the front panel. I answer that with litho-lam17 for the hero face, while the sides run flexo solids. This mix keeps cost low but keeps the front beautiful. Digital has grown fast for pilot drops and localized art. When Barnett Outdoors asked for 120 units for a trade push, I printed digital to hit the date. The reorder moved to flexo after demand proved real. This is how most brands scale. They start small, then move to the common method when volumes rise.

ScenarioMy DefaultWhy
100–300 units, rushDigital18No plates, fast proof
500–10,000 unitsFlexoBest cost/speed balance
Premium photo faceLitho-lam19Highest image quality
Rough board, spot whiteScreenOpaque, durable

How many types of printing technology are there?

Teams like a clean map. I use families, not a long list of niche names.

There are six major families: relief (flexo, letterpress), planographic (offset/litho), intaglio (gravure), stencil (screen), digital inkjet, and electrophotographic; most display work uses the first four plus inkjet.

Flexography printing press in factory
Flexography Printing Press

A simple framework that guides fast decisions

I keep this six-family map on our kickoff deck. Relief includes flexo20, which is our daily workhorse. Planographic includes offset, which drives litho-lam labels. Intaglio includes gravure, which we consider only for very long campaigns. Stencil includes screen, which solves rough boards and special inks. Digital inkjet powers short runs and variable data. Electrophotographic covers toner devices, which help for mockups and small parts. This model keeps discussions short and calm. We speak about goals first, then pick a family, then pick a press. We check run size, deadlines, color targets, and substrate. I show a cost curve and a color target chart. The buyer sees why one family wins. This prevents scope creep and late changes.

FamilyExample in DisplaysKey StrengthCommon RiskMitigation
ReliefFlexo on corrugatedSpeed at scale21Dot gainPlate/tape tuning
PlanographicLitho-lam labelsPhoto quality22Higher setupCombine with flexo
IntaglioGravure linerColor repeatHigh MOQsUse only at scale
StencilScreenOpaque inksSlower speedHybrid passes
InkjetFlatbed digitalFast changesPer-unit costLimit to short runs
ElectrophotographicToner mockupsOffice-fast proofsTexture mismatchUse for comps only

Conclusion

I choose print methods by run size, image needs, and substrate. I show proofs early. I lock specs. This keeps color true, protects schedules, and holds cost.


  1. Explore this link to discover effective strategies for optimizing production lines, enhancing efficiency, and reducing costs. 

  2. Learn why photo-grade images are crucial for brand identity and how they can elevate marketing efforts. 

  3. Discover why Litho-lam is the go-to choice for premium photo quality, especially in retail, ensuring your prints stand out. 

  4. Explore the benefits of Digital printing, especially for short runs and diverse SKUs, to enhance your production efficiency. 

  5. Explore this link to understand how Flexo printing can enhance your corrugated packaging efficiency and quality. 

  6. Discover the benefits of Digital printing for targeted marketing and trial runs, making your campaigns more effective. 

  7. Explore the benefits of Digital inkjet printing, including its flexibility and efficiency for various substrates. 

  8. Learn about Gravure printing, its unique advantages, and how it excels in high-volume production. 

  9. Explore this link to understand how photopolymer plates revolutionize flexographic printing, enhancing quality and efficiency. 

  10. Learn about anilox rollers and their crucial role in ink metering, which is essential for achieving high-quality prints. 

  11. Explore this link to understand how photopolymer plates enhance print quality and efficiency in modern flexo printing. 

  12. Discover the benefits of anilox metering for precise ink application, leading to better print results. 

  13. Learn about hybrid plans in printing to see how combining techniques can optimize quality and cost. 

  14. Explore this link to understand how opaque whites enhance print quality and visibility. 

  15. Learn about the impact of printing speed on production efficiency and cost-effectiveness. 

  16. Explore this link to understand how flexo printing can enhance efficiency and reduce waste in manufacturing. 

  17. Discover the benefits of litho-lam printing for creating visually appealing product packaging that attracts consumers. 

  18. Explore the benefits of digital printing for small quantities, including speed and cost-effectiveness. 

  19. Learn about litho-lam printing and how it achieves the highest image quality for premium projects. 

  20. Explore this link to understand flexo printing, its benefits, and how it can enhance your printing projects. 

  21. Understanding speed at scale can enhance your printing efficiency and productivity. 

  22. Exploring photo quality can help you achieve better results in your printing projects. 

Published on May 10, 2025

Last updated on October 28, 2025

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