Can I order custom packaging with my point-of-purchase displays?
Sometimes customers feel unsure if they can combine packaging with displays, and they worry about losing branding opportunities.
Yes, you can order custom packaging with your point-of-purchase displays, and most suppliers provide options for size, print, and material customization to match your brand.
When buyers realize they can connect packaging with displays, they often gain extra value. Let me explain how it works and why it matters.
Is packaging POS?
Some people confuse packaging with point-of-sale tools, and they wonder if the two are the same.
No, packaging is not considered POS; packaging protects and presents a product, while POS displays are designed to attract attention and drive purchases at the store.
Breaking down packaging and POS
I see many retailers mix the terms. Packaging1 is mainly about protecting products, making them easier to transport, and presenting them nicely. It often carries the brand logo and product details. POS displays2, on the other hand, are tools to sell more. They sit inside the store, often near the checkout, and encourage impulse buying.
| Aspect | Packaging | POS Display |
|---|---|---|
| Main purpose | Protects and presents product | Attracts attention and drives sales |
| Location | Around the product itself | Near shelves, checkout, or aisles |
| Customization focus | Print design and size | Structure, branding, and visibility |
| Material use | Box, bag, wrapper | Cardboard, acrylic, or metal stands |
From my experience, combining both is powerful. Packaging keeps products safe, and displays help those same products stand out in crowded retail spaces.
Which of the following is an example of a point of purchase display?
Buyers sometimes cannot identify a POP display correctly, and this leads to mistakes in sourcing.
An example of a point of purchase display is a branded cardboard stand holding multiple products placed near checkout counters to boost impulse buying.
Types of point of purchase displays3
I work with many types of cardboard displays4, and I notice they come in different shapes for different uses. A floor stand is common for holding heavier products like crossbows or tools. A counter display is smaller and usually sits near registers with small items like accessories. A pallet display is larger and placed in warehouse-style retail stores.
| Display Type | Description | Common Use Cases |
|---|---|---|
| Floor Stand | Tall, free-standing cardboard unit | Tools, electronics, hunting gear |
| Counter Display | Small unit placed on counters | Cosmetics, snacks, small gadgets |
| Pallet Display | Large unit covering a pallet space | Bulk items, seasonal promotions |
| Sidekick Display | Display attached to shelf sides | Impulse items, trial packs |
In my factory, I often design displays to meet the branding needs of corporate buyers. They always want the design to highlight the product’s value while fitting strict retail guidelines.
Can you customize packaging with Printful?
Some buyers consider online platforms like Printful, and they ask if customization is possible.
Yes, Printful allows custom packaging options like branded inserts, stickers, and custom packing slips, but it does not provide full cardboard display customization.
Why Printful is different
Printful focuses on dropshipping5, and it provides some basic packaging options6. Buyers can add branding touches like inserts, stickers, or custom notes. However, it does not make full custom displays like the ones I manufacture in Guangzhou. That is because their business model is print-on-demand, not wholesale B2B display production.
| Provider | Packaging Options | POP Display Options |
|---|---|---|
| Printful | Inserts, stickers, branded slips | None |
| Wholesale | Full packaging customization, display units | Full cardboard display lines |
I see many overseas buyers choose suppliers like me for displays because Printful cannot cover those needs. A buyer who sells hunting tools, for example, needs strong cardboard stands that match deadlines, something dropshipping services do not provide.
What does custom packaging mean?
Sometimes people ask what “custom packaging” really means, and they want clarity before ordering.
Custom packaging means creating packaging tailored in size, design, and branding to meet a company’s specific needs instead of using standard off-the-shelf options.
Breaking down custom packaging7
When I speak about custom packaging, I talk about packaging designed to fit one product or brand perfectly. It could mean adjusting the size to reduce wasted space. It could mean printing in special colors to match brand guidelines. It could also mean adding protective layers so the product arrives safe.
| Feature | Standard Packaging | Custom Packaging |
|---|---|---|
| Size | Generic, fixed sizes | Tailored to product dimensions |
| Branding | Limited or none | Full brand colors, logos, messaging |
| Material | Basic cardboard or plastic | Chosen for strength, eco or premium use |
| Customer Experience | Plain, generic look | Memorable unboxing, brand identity |
In my production lines, I see how custom packaging makes products stand out. It not only protects but also creates a first impression. Retail chain buyers often request it because they know packaging and display work together to shape customer decisions.
Conclusion
Custom packaging with POP displays is possible, practical, and powerful for building stronger retail presence.
Learn how effective packaging can attract customers and improve brand perception, making it a crucial aspect of retail strategy. ↩
Explore this link to discover innovative POS display strategies that can enhance product visibility and boost sales. ↩
Understanding point of purchase displays can enhance your marketing strategy and improve product visibility in retail. ↩
Exploring the benefits of cardboard displays can help you optimize your retail space and attract more customers. ↩
Understanding dropshipping can help you grasp the limitations of services like Printful compared to traditional suppliers. ↩
Exploring various packaging options can enhance your product presentation and customer satisfaction. ↩
Explore how custom packaging enhances brand identity and customer experience, making products more appealing. ↩
