How to Create PR Packages?

I see many brands struggle to launch fast. Deadlines arrive, budgets shrink, and samples lag. I faced the same pain. I found a simple way that works.

A PR package is a clear story in a box: define one goal, choose the must-include items, craft a brand-first unboxing, set a budget and a deadline, and lock logistics early.

I will show my full playbook. I will share the steps, tools, and templates I use in my cardboard displays business. You can copy and adapt them today.

How to create a PR package?

Many people start with products and add fillers later. This makes clutter. It also wastes time. I use a simple flow. I write the story first. Then I fit the items to the story.

Start with one campaign goal, one hero product, and one headline. Build a storyboard, list three must-have items, choose sustainable materials, make a costed BOM, and lock a 3-week timeline with design, sample, and ship gates.

The step-by-step framework

I keep this process short and strict. It works for beauty, food, electronics, and outdoor gear. I tested it in North America and APAC. I lead a display factory, so I see many launches. I learned that speed comes from clarity and standard parts. I write a one-page brief. I choose corrugated board with water-based ink¹. I design a flat-pack insert² that holds every item tight. I print the box with large type and a clean logo. I add a QR code to a landing page. I test a drop from one meter with full load. I ask one creator to unbox on camera while I observe. I remove anything that slows the story or adds cost without value. This keeps the kit light, safe, and easy to ship.

Core checklist

How do we get PR packages?

Brands ask me this a lot. They want speed and control. They fear late deliveries and damage. I solve this with a simple supply chain map and standard components.

Source with a two-track plan: pick a primary factory for custom work and a backup for rush orders, lock standard materials, pre-buy common inserts, and ship in regional waves with tracking and a buffer.

Sourcing and logistics that do not break

I keep one main vendor and one backup vendor in the same city. I lock shared specs: E-flute or B-flute corrugated, 3mm foam option, water-based inks³, and matte varnish. I store standard trays and corner protectors. I keep dielines ready for fast edits. I run color on the same paper stock every time. I plan freight by region. I start with local creators near the launch market. I split shipments⁴: 60% by express, 40% by economy. I build a two-day buffer for customs. I print labels from a cleaned CSV to cut errors. I photograph each kit before sealing. I place the QR code inside and outside the box. I send each creator a short brief. I track posts with UTM links. I share one dashboard with the team. I do not wait for perfection. I ship the first wave, gather feedback, and improve the second wave.

Supplier and shipping map

How to write a PR package?

Words guide the unboxing. Many kits look good but say nothing. I write for speed and clarity. I write like I speak to a friend who opens the box.

Write one-sentence promise, three short benefits, one single CTA, and a 30-second unboxing script; keep all copy at Grade 6 level, use active voice, and place QR code next to the CTA.

My copy kit that creators love

I draft the hook first: one clear promise. I add three benefit lines. I avoid fluff. I add one CTA that points to a landing page⁵. I print the handle and care note on the insert so people can set up fast. I place the logo big and the web link short. I do not hide the QR code. I put it near the CTA line. I add alt text to the landing page images for SEO. I keep the color of text dark on light to help readability. I test the script with a creator on a call. I remove any hard words. I keep time to 30 seconds. I write captions in first person to sound true. I include a short disclosure line. This keeps brands safe and builds trust⁶. I learned this during a cosmetic launch when we used heavy words and lost attention. We switched to simple lines and saw more posts and clicks.

Copy blueprint

How to start PR packaging?

People ask me where to begin when the clock is ticking. I use a 21-day plan. It works for small teams. It works when budgets are tight. I follow it step by step.

Launch in 21 days: day 1 brief, day 2–5 design, day 6 sample, day 7 test, day 8–12 revise, day 13 lock, day 14–17 produce, day 18 pack, day 19–20 ship, day 21 go live and track.

The 21-day timeline I run in my factory

I run three production lines. I plan design, sample, and print in parallel. I book press time on day 2. I order board and inks on day 3. I output dielines by day 4. I cut a white dummy on day 5. I print one color proof on day 6. I do a drop test and a transport test on day 7. I review color in daylight and in store light. I approve by day 13. I start mass print⁷ on day 14. I glue trays on day 15. I assemble 10 pilot kits on day 16. I fix any weak point on day 17. I pack and label on day 18. I ship on day 19 and 20. I track posts and clicks on day 21. I use simple boards, common inks, and a flat-pack design to keep speed. I add barcodes and region labels to avoid mix-ups. I store spare trays for reorders. I keep training videos ready for store staff. I work like this because I learned in outdoor retail that launch windows are short. A clear plan saves the season.

21-day plan at a glance

Conclusion

A strong PR package is a clear story, a tight build, a fast plan, and a simple path from box to post.