Retail aisles feel crowded. Shoppers skip products. I solve this with corrugated fixtures that ship flat, set up fast, and lift sales without heavy cost.
I offer floor displays, countertop PDQs, pallet displays, dump bins, sidekicks/power wings, shelf shippers, tiered stands, header cards, brochure holders, endcap kits, clip strips, hang tabs, and custom retail-ready packaging, all fully printed, strength-tested, and delivered on deadline.

I design to retail reality, not theory. I match fixture type, flute, coating, and print method to your product weight, timeline, store rules, and budget. I keep setup simple and sturdy.
How many types of corrugated are there?
Retail teams face jargon. Engineers say “flute” or “wall,” and buyers lose time. I keep it simple and tie choices to real loads and timelines.
There are three main board constructions—single-wall, double-wall, and triple-wall—and five common flute profiles—A, B, C, E, and F; these combinations cover almost all retail display needs.

Board constructions and flute profiles that matter
I group corrugated into constructions and flutes because stores care about strength and print. Single-wall handles most displays. Double-wall helps with heavy stack loads or tall towers. Triple-wall is rare in retail, but it protects heavy transit packs. For flutes, C balances cushion and stacking. B gives good crush strength and neat edges. E and F print very clean for beauty brands or small graphics. My factory runs three lines, so I mix these fast. I prototype, test, and lock specs before mass production. That prevents returns and rebuilds. North America stays steady on these choices. Asia-Pacific grows fast with light but strong designs because of e-commerce and urban stores. Europe pushes recycled content1 and clean coatings. I follow those rules in every quote and drawing.
| Category | Options | What it means | Typical use |
|---|---|---|---|
| Construction | Single-wall | One medium, two liners | Most POP |
| Construction | Double-wall2 | Two mediums, three liners | Heavy stacks |
| Construction | Triple-wall | Three mediums, four liners | Transit bulk |
| Flute | A | Thick, good cushion | Fragile packs |
| Flute | B | Strong edges | Trays, shelf |
| Flute | C | Balanced all-round | Towers, shippers |
| Flute | E | Thin, sharp print | Beauty, gift |
| Flute | F | Micro, premium print | Small boxes |
What is a corrugated display?
Many teams think a display is just a box with art. Stores demand more. I design displays as sell-through tools, not props.
A corrugated display is a printed, die-cut, and foldable retail unit made from corrugated board that ships flat, assembles quickly, holds real product weight, and drives sales at the point of purchase.

What makes a display work in stores
A good display starts with a clear goal. I set a unit count and a target dwell time. I choose the body, the shelves, the backer, and the header. I plan locks and tabs for no-tool setup. I use water-based inks3 for most jobs and add a water-resistant coat only if the store floor needs it. I run strength tests4 that mimic lift, tilt, and push. My team builds a sample. The client checks load, color, and fit. We change fast and free until it passes. I learned this the hard way with a hunting launch. The client had a strict date and a heavy product. I switched from E flute to B/C double-wall, added a simple steel support, and still shipped flat. The display hit stores on time and survived peak season.
| Component | Purpose | What I check | Common choice |
|---|---|---|---|
| Header | Brand, callouts | Height, wobble | Single-wall C5 |
| Shelves/Trays | Load, facing | Deflection under load | B or BC |
| Body/Backer | Stability | Buckling, lean | C or BC |
| Locks/Tabs | Fast setup | Tolerance, tear | Auto-lock |
| Print/Coat | Appeal, protection | Color delta E, rub | Water-based + AQ6 |
What are examples of corrugated materials?
Buyers see many paper terms. Teams need simple picks that pass audits and carry weight. I present options by use, not by lab code.
Common examples include kraft liner with recycled content, white clay-coated liner, fluted mediums in A/B/C/E/F, honeycomb board, SBS-laminated E-flute, and water-based or recyclable barrier coatings for moisture and scuff resistance.

Materials that balance print, strength, and sustainability
Material choice must match brand goals and laws. North America favors strong kraft liners7 with post-consumer fiber. Europe pushes FSC and plastic-free barriers. Asia-Pacific scales fast with light boards for cost and speed. I offer kraft or white liners, recycled or virgin blends, and mediums tuned for flute. I add SBS to E-flute when a beauty brand needs photo-grade print. I use water-based inks8 to keep VOCs low. I choose recyclable barrier coats for wet floors or high-touch zones. I avoid plastic lamination unless a client signs off on the trade-off. I give clients a one-page spec so the sample and the mass lot match. That prevents the classic mismatch where the display looks fine in the lab but fails in stores during a rush promo.
| Material | Composition | Strength trait | Print trait | Typical use | Sustainability note |
|---|---|---|---|---|---|
| Kraft liner (K/K)9 | Recycled + virgin | High burst | Natural brown | Outdoor, rugged | Widely recyclable |
| White CCK liner | Coated white | Good stiffness | Clean whites | Beauty, health | Recyclable (check coatings) |
| Medium (fluted) | Semi-chem pulp | Crush strength | N/A | All flutes | Recyclable |
| E-flute + SBS10 | Micro-flute + top sheet | Flatness | Photo-grade | Premium trays | Recyclable if mono-material |
| Honeycomb board | Paper core cells | Very stiff | Moderate | Pallet skirts | Recyclable |
| Barrier coat (AQ) | Water-based | Scuff/wet guard | Clear | Grocery floors | Repulpable options exist |
What is the most common type of corrugated board?
Teams often ask for a single answer. Stores ask for balance. I choose the board that prints clean and stands tall.
Single-wall C-flute is the most common general-purpose corrugated board because it balances stacking strength, cushioning, cost, and print quality for both displays and shipper cartons.

Why C-flute11 wins in real projects
C-flute gives a safe middle ground. It carries weight without a bulky look. It prints well with standard water-based inks. It runs fast on die cutters. It holds auto-lock bases and tab locks with less tear. I use it for most floor towers and many shelf shippers. When a product is heavy or tall, I move to BC double-wall for the body and keep C-flute trays for clean print. When a brand needs sharp micro text, I go to E-flute12 or F-flute and add SBS if needed. I once supported a crossbow launch with tight timing. I kept the body in C-flute for speed and cost, added hidden posts for load, and used E-flute trays for hero graphics. The set hit stores before opening weekend and held through peak demand.
| Flute | Approx. caliper13 | Stacking | Cushion | Print detail | Typical POP use14 |
|---|---|---|---|---|---|
| A | ~4.8–5.0 mm | High | High | Moderate | Fragile transit |
| B | ~2.5–3.2 mm | Very high | Low | Good | Trays, inserts |
| C | ~3.5–4.0 mm | High | Medium | Good | General towers |
| E | ~1.1–1.6 mm | Moderate | Low | Very high | Beauty, small boxes |
| F | ~0.7–1.0 mm | Low | Low | Premium | Labels, sleeves |
Conclusion
I design corrugated fixtures that sell more with simple choices, fast sampling, clean print, and reliable strength. I match board, flute, and format to your product and deadline.
Discover the significance of recycled content in packaging and its impact on sustainability and the environment. ↩
Explore this link to understand how double-wall construction enhances packaging strength and durability. ↩
Explore the advantages of water-based inks for eco-friendly and vibrant displays that attract customers. ↩
Learn about effective strength testing methods to ensure your displays are durable and reliable in stores. ↩
Understanding Single-wall C can enhance your knowledge of display stability and design choices. ↩
Exploring Water-based + AQ coatings can reveal their advantages in durability and environmental impact. ↩
Explore this link to understand how kraft liners enhance strength and sustainability in packaging solutions. ↩
Discover the advantages of water-based inks, including lower VOCs and environmental benefits, for your printing needs. ↩
Explore the advantages of Kraft liner (K/K) for outdoor and rugged applications, including its recyclability. ↩
Discover how E-flute + SBS enhances flatness and is ideal for premium trays, along with its recyclability. ↩
Explore the benefits of C-flute in packaging to understand its versatility and efficiency in real projects. ↩
Learn about E-flute’s unique properties and applications in packaging for sharp graphics and lightweight solutions. ↩
Understanding Approx. caliper is crucial for selecting the right packaging material for your products. ↩
Exploring Typical POP use can help you optimize your packaging strategy for better product display. ↩
