If you’re looking to create a functional and eco-friendly display for your products, making a cardboard stand is a cost-effective solution. Here’s a step-by-step guide to help you build one.

A cardboard stand is a simple and effective way to showcase products in a retail environment. These stands can be easily assembled, customized, and are made from sustainable materials.

The good news is that building a cardboard display stand can be both fun and practical. Whether you’re making one for a small event or as part of a retail campaign, this guide will take you through everything you need to know. Now, let’s dive into some essential information before we get started with the assembly process.

What is a corrugated display?

Corrugated displays are a popular type of cardboard stand used in retail settings. They are made from a fluted paper layer sandwiched between two outer layers of cardboard, making them strong and durable.

Corrugated displays are lightweight but sturdy, and they provide a cost-effective solution for showcasing products in a store or at trade shows.

The corrugated design helps reduce material costs while maintaining strength. Due to their versatility and eco-friendly materials¹, corrugated displays² are commonly used in a variety of marketing strategies. Their ease of customization³ allows businesses to print branding, logos, and other promotional elements directly onto the stand. These displays can also be easily cut and shaped to create unique and eye-catching designs.

Types of Corrugated Displays

There are different types of corrugated displays, including:

• Counter Displays⁴: Small and designed to sit on a counter, ideal for small items or impulse buys.
• Floor Displays⁵: Larger stands meant to hold heavier or more numerous products.
• Pallet Displays: A combination of cardboard and wooden pallets to display larger items.
• Dump Bins⁶: Large containers for bulk goods that allow easy access for customers.

What is a display stand?

A display stand is a structure designed to hold and showcase products for sale. It is often made from materials like cardboard, metal, wood, or acrylic.

A display stand helps attract customers and encourage purchases by displaying products in an organized and visually appealing way.

These stands are commonly found in retail stores⁷, trade shows, and exhibitions. They serve as both a functional and marketing tool. By creating a well-designed display stand⁸, businesses can highlight their products, increase visibility, and improve the customer experience⁹. In addition to enhancing product presentation, display stands also help improve store organization and efficiency.

Display Stand Features to Consider:

When designing or choosing a display stand, consider the following features:

• Durability¹⁰: Ensure the stand can hold the weight of the products.
• Portability¹¹: Choose a lightweight design if the display needs to be moved frequently.
• Customization¹²: A stand that allows for branding, color schemes, and unique design features will stand out more.
• Size and Shape: The display should fit well within the store or event space, without overwhelming the area.

What is a POSM display stand?

POSM stands for "Point of Sale Materials," and it refers to any display materials used to showcase products at the point of sale. This can include stands, posters, banners, and other promotional items.

POSM display stands are specifically designed to catch the attention of consumers at the checkout area or product shelf, increasing the likelihood of a purchase.

POSM displays¹³ are highly effective at promoting limited-time offers¹⁴, new products, or special deals. The idea is to draw attention to these items at the critical point of purchase. This type of marketing can drive impulse buys and boost sales. Many retail chains and brands use POSM displays as part of their in-store marketing campaigns¹⁵.

Types of POSM Displays:

• Floor Stands¹⁶: These are freestanding units placed in high-traffic areas to catch customers’ eyes.
• Counter Displays¹⁷: Smaller versions placed on counters or checkout areas for easy access.
• Shelf Talkers¹⁸: Small signs attached to shelves to highlight specific products.
• Danglers: Hanging signs that attract attention from above the product shelves.

What is the HS code for display stands?

The HS code, or Harmonized System code, is used internationally to classify goods for customs and trade purposes. For display stands, the HS code falls under section 83, which covers various articles of base metal.

The HS code for display stands generally starts with 8306, though the specific code may vary depending on the material and type of display stand.

If you’re importing or exporting display stands, it’s essential to check the correct HS code¹⁹ to avoid delays at customs. The code helps in determining tariffs²⁰ and ensuring compliance with international trade regulations²¹.

Important Notes about HS Codes:

• Classification²²: The code may vary depending on the stand’s material (cardboard, metal, etc.).
• Customs Documentation²³: Correct classification ensures smoother customs processing.
• Import/Export Regulations²⁴: Some countries may have specific regulations for the import of display stands, so it’s crucial to check the HS code when handling international shipments.

How to assemble a display stand?

Assembling a cardboard display stand is straightforward and doesn’t require specialized tools. The process usually involves the following steps:

To assemble a display stand, begin by unfolding the cardboard pieces, following the design instructions, and securing them together using adhesive or tabs.

Here’s a simple guide²⁵ to assembling a cardboard display stand²⁶:

Step-by-Step Assembly Process:

1. Unbox the Materials: Start by removing all the cardboard pieces and make sure you have all parts for the stand.
2. Fold the Cardboard: Carefully follow the pre-scored lines to fold the cardboard into the correct shape.
3. Secure the Pieces: Most cardboard stands use locking tabs or adhesive to hold the pieces together. If the stand uses tabs, simply slot them into the corresponding slots.
4. Add Product Shelves²⁷: If your display has shelves, attach them by sliding them into place or securing them with clips.
5. Check for Stability: Before displaying your products, ensure the stand is stable and will not topple over. Adjust the cardboard structure if needed.

By following these steps, you can create a sturdy and professional-looking display stand that will showcase your products effectively.

Conclusion

Building a cardboard display stand is simple and cost-effective. With a bit of creativity and the right materials, you can create an eye-catching display that drives customer engagement and sales.